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★★★★★ 4.8/5 • Based on 1,432 reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Regular price $99.95 NZD
Sale price $99.95 NZD Regular price $199.95 NZD
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Ships on Sat, 21 March
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Description

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

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WHAT OUR CUSTOMERS SAY

Excellent 4.8 / 5

based on 320+ reviews

"Been shopping here for years. Quality's consistent, service is solid. Worth supporting."

Raylene M. 2 days ago

"Great product! Highly recommend."

John D. 2 days ago

"Absolutely love my new jumper. The knit is super soft, not itchy at all, and the fit is exactly as described."

Catherine H. 5 days ago

"Great selection without the pretentious vibes. Fast delivery, easy returns—can't ask for more."

Jill T. 1 day ago

"Hard to find stuff like this on the high street. Good quality, different styles. Does the job."

Mike D. 8 days ago

"Arrived quickly, well packed. No dramas with returns either. Proper professional setup."

Jess P. 3 days ago

"Fabric quality is legit. Nice to find something decent without ordering from overseas."

Ben S. 7 days ago

"Looks better in real life than online. Customer service actually helps instead of just copy-pasting."

Sarah K. 4 days ago

"Go-to for gifts and myself. Never been let down. Reliable, which is rare these days."

Dan R. 9 days ago

The Velora Promise

Quality pieces designed to last beyond the season. Clean lines, comfortable fabrics, timeless appeal. No fuss, just fashion that works.

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